Data · AI · Marketing

PeterAntoun

I help scale brands with data-driven strategies.

Hire me See the work
Open to new roles · 2026

How I create
impact

(01 — 03)
01

Data

Building the measurement foundation — attribution, experimentation and dashboards that make the next decision obvious.

  • Attribution
  • SQL · dbt
  • A/B Testing
  • BI
02

AI

Putting models to work — from predictive LTV and churn to LLM-powered content and automation that scale a small team.

  • LLMs
  • Forecasting
  • Automation
  • Python
03

Marketing

Translating insight into growth — performance channels, lifecycle and positioning that compound month over month.

  • Growth
  • Lifecycle
  • Paid · SEO
  • Brand

Selected
projects

(02 — built)
AI · Productivity2025

AntounTwin

A proactive AI agent that manages your entire GTD workflow — not a task manager, an always-on assistant. Captures anything via Telegram, runs the full GTD Clarify flowchart via Groq Llama 3, and proactively surfaces what to work on next using a Four-Criteria model.

  • Next.js
  • Convex
  • Groq Llama 3
  • Telegram Bot
  • Google Calendar
  • Auth.js
Renewal Timing Calibration
Data · Retention2025

Renewal Timing Calibration

Analysed subscriber renewal behaviour across a 2021–2026 cohort to answer one question: when should a discount voucher be sent to maximise renewals without cannibalising spontaneous ones? Built a cumulative renewal calendar and convergence model — the natural renewal window closes at J+21, making it the optimal send date.

  • SQL
  • Snowflake
  • Cohort Analysis
  • Retention
  • Monoprix
Renewal Timing Calibration chart 1Renewal Timing Calibration chart 2
Subscription Reporting Suite
Data · Analytics2025–2026

Subscription Reporting Suite

Built a recurring weekly reporting framework and two operational dashboards tracking active subscriber evolution by channel and format, new subscriber recruitment year-over-year, and weekly KPI flows — renewals, churn, re-subscriptions, and net movement.

  • SQL
  • Snowflake
  • Excel
  • Dashboard
  • Monoprix
Subscription Reporting Suite chart 1Subscription Reporting Suite chart 2Subscription Reporting Suite chart 3
Affiliate Commission Uplift
Data · Performance Marketing2026

Affiliate Commission Uplift

PRE vs POST analysis of a Kwanko affiliate commission increase (Jan 2026). Despite a +39.7% budget increase, CAC remained nearly flat (+1.6%). New subscribers grew +36.5% and the campaign generated a cross-sell effect — driving +37% more Express new clients in parallel.

  • SQL
  • Kwanko
  • Affiliate Marketing
  • CAC Analysis
  • Monoprix
Monthly Executive Reporting
Data · Analytics2025–2026

Monthly Executive Reporting

Designed and produced the monthly comité KPI dashboard presented to Monoprix leadership — consolidating subscriber evolution, channel mix, recruitment and churn trends into a single executive view.

  • SQL
  • Snowflake
  • Excel
  • Dashboard
  • Monoprix
Monthly Executive Reporting chart 1
Education — Double Diplôme

Audencia
Business School

Management & Strategy

Nantes, France

École Centrale
de Nantes

Data & AI Engineering

Nantes, France

🎓 Double Diplôme — BBA

Data, AI & Management

SEPT. 2021 — 2026 · NANTES, FRANCE

Let's build
something that scales.

Currently exploring new roles where data, AI and marketing meet. If that sounds like your team, I'd love to talk.

antounpeter@gmail.com
Peter Antoun
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